Reaping the benefits of eMM
 When the time comes to request next year's marketing
budget, most requests are not based on demonstrable success and a
solid ROI, but on the prior year's figures plus some nominal increase.
more... |
 Media analysis is widely used, but it is often
subjective and lacking research. Objective methods are required that
deliver a credible proof of results and ROI to the management. But how
to measure PR activities?more... |
 Most CIOs face the challenge of
users and management clamoring for all kinds of applications following
the latest trends. How much easier would it be to have no project
risk, no installation costs and no hardware troubles?more... |
 Can you imagine to reduce HR
costs by 50% and still generate the same coverage? What if you also
could get greater effectiveness? How much easier is it to live with a
fixed monthly fee for unlimited usage at least in one division?more... |
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