Supporting Crisis Management using eMM

How does eMedia Monitor help you to instantly scale your media monitoring coverage to a crisis that just breaks through?

Having the data and the tools inhouse is the key condition to work independently, and it enables you to give regular feedback to the operational team. Receive real-time alerts via e-mail, Instant Messaging or RSS feed.

• Access to worldwide coverage
• No loss of time searching for providers specialized in a specific region
• The ability to set up and scale media monitoring independently is a guarantee for time saving and confidentiality
• Having the media monitoring material immediately at disposal opens all options regarding video use and dispatching

This and more is offered by eMedia Monitor Pegasus System.

Full Story

Dounia works in the Communication and Press Department of a Ministry of Foreign Affairs. One of her tasks is to provide the crisis groups with the latest radio and TV news.

Dounia has to react quickly when a crisis group is set up: no time to negotiate with different providers if they cover radio and TV channels in a specific region. Using eMM, Dounia knows that she can tap any time into more than 330 available channels, covering 5 continents in 7 languages (see Coverage).

Dounia has to be fast and flexible, as she has to present relevant findings within a short time. She needs to implement changes to requests immediately to see results on the spot, and in any case the Ministers and the Head of Government have to receive information on new developments at the moment of broadcasting. In short, Dounia needs to get information on new topics, and she has to know if a topic is brand-new or if it was mentioned in the news several times before.

Implementation with eMM

Creating Channel Groups

Dounia can react quickly to any new demand or change in her eMM account: she can modify existing Channel Groups herself, and she can create new Channel Groups if necessary.

Dounia creates a new Channel Group by clicking the “Create…” button, then she ticks the desired regions or channels, types a name for the channel group and clicks the “Save” button.

The option “Select by region” lists all available TV or radio channels by country.

The option “Select by media type” lists all available channels per country, first radio then TV.

Creating Profiles

With eMM, Dounia is in the position to work independently and she can perform changes without intermediate stages. She can set up and change as many profiles as she needs, using keywords and combinations of keywords. She can set up and change her queries independently, at any time.

To organize her profiles, Dounia has created Profile Groups. Each Profile Group consists of several Profiles, each covering a country together with the relevant topics.

Dounia can modify and delete the Profiles and the Profile Groups according to her instant needs (see Features - Create Profiles).

Dounia has selected to be notified by Web and by e-mail every time one of her search terms is mentioned on radio or TV (see Features - Real-Time Alerts). She will receive an e-mail containing the first image frame, date, time, channel and transcript text with keywords highlighted. This e-mail gives her direct access to the radio or TV content. Moreover all results can be found in eMM's system (see Features - Create Profiles).

It is also possible to view results for modified or new profiles by clicking the HTML symbol. The results will show up in a list sorted in reverse chronological order, the search keyword is highlighted in red.

Getting Results

The blistering speed offered by eMM (alerts received in less than 1 minute after the broadcast time) matches the level of service Dounia requires at this level of crisis management. Dounia is notified by e-mail every time one of her keywords is mentioned, and all results can be found in eMM's system.

Each result is illustrated with the first picture frame of the video sequence, respectively a microphone for radio stations. The headline shows date, time, logo and the name of the broadcast station where the search term was mentioned. The result is shown with the transcript text, and the search terms are highlighted within the text. The two numbers shown with each profile name indicate the number of hits excluding resp. including duplicates (e.g. a duplicate within a short time on the same channel, or in the same channel at some point later).

Only these features make a quick decision possible for Dounia: she can forward the most important news directly to the Minister of Foreign Affairs, who cannot afford any delay in informing the Head of Government.

Sending a Clip via e-mail

Dounia can easily edit and create a shorter clip. So she will not send a 5 minutes interview, when the relevant information is only a clip of 30 seconds.

Dounia defines the clip by simply clicking into the text. She can then forward the clip via e-mail.

The e-mail contains date, time, logo and name of the broadcast station where the search term was mentioned together with the transcript text.

The recipients can either click on the picture or on the channel name to view the video.

Dounia doesn't waste her time ordering and waiting for the media items to be delivered, she doesn't have to cope with tedious delay uncertainty: the transcriptions and clips are immediately available. Dounia can concentrate on her task and give 100% of her time to support the teams.

Watching trends to be prepared for a possible crisis

The production and forwarding of short audio and video clips allows decision makers to make a judgement on short notice, but for an in-depth analysis it is essential for Dounia to have access to the original videos, raw data in full length with a maximum of context.

All alerts Dounia has received via e-mail were created as results of profiles, and can be found in eMM's system on the Recent Clips page (see Features - Recent Clips).

The trend analysis tool is an instrument used by Dounia to warn her colleagues of arising topics or peaks of particular items (for example a person involved in the crisis who got a particularly high number of quotes, which means that he has become a major actor of the crisis).

eMM allows you to view the number of mentions of keywords, phrases or profiles in comparison with other keywords, phrases or profiles. In a competitive analysis this provides a picture of the comparable mentions over a period of time.

Dounia selects up to three profiles to compare, and optionally a few channels or Channel Groups. She uses the function "Make Graph" to create the desired analysis.

The graphical analysis shows the numbers of mentions per day for each search term or profile.

Dounia can click the numbers in the table to see individual query results. She can use the original data (transcription, clips) to illustrate the reports she prepares for her colleagues.

See how eMM can benefit other industries: Major Companies, Media Analyst, International Business

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