Vienna, Apr 29, 2013
TV dominates overall usage in breaking news situations
Smartphones and laptops are most popular throughout the day, but TV usage in the evenings is still 50% higher than for any mobile device.
TV as a primary and first device definitely has a huge impact on public opinions in breaking news situations.
BBC World News presented a global study on the consumption of news in the digital age.
One of the findings was that different platforms complement one another, rather than cannibalizing on people's news consumption habits.
In breaking news situations, 42% of respondents turn to TV as their primary and first device, with 66% then turning to the Internet to investigate stories further.
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To return to the subject, further key findings from the study include:
- TV still dominates overall usage, taking 42% of people's news consumption time compared with laptops (29%), smartphones (18%) and tablets (10%).
- Tablet owners watch more TV news, not less, with 43% of tablet users saying they consume more TV than they did five years ago, and most saying they use tablets alongside TV.
- Second screening for news is becoming commonplace, with 83% of tablet users saying they have used their tablets while watching TV.
- News audiences expect to see advertising nearly as much on mobile (79% tablet, 84% smartphone) as they do on TV (87%) and online (84%).
When asked to rate their most important news:
84% of users rated national news as most important
82% said international news
79% local news
61% financial and business news
56% say sports
43% arts/entertainment news
For more information, please visit BBC News.
Source: BBC World, March 2013