Vienna, April 13, 2014
eMM sponsors AMEC's International Summit on Measurement in Amsterdam
Share your perspectives on media activity measurement! The aim of the Summit is to rise awareness among PR professionals about the importance of media measurement.
The Barcelona Principles, a series of statements to guide best practice in PR measurement, were a break-through in PR measurement. However, it is necessary for PR and media insights professionals to implement these principles into their daily business practices. At the Summit, major PR agencies will share their perspectives on analytics in public relations. Meet with the experts in Amsterdam, to exchange experience! Click here to see the full programme, and contact us to fix an appointment!
eMM supports this International Summit, which will bring together over 200 international leaders in PR and communication, with great pleasure. We are confident that the Summit will provide valuable information for embedding measurement and analytics in every PR programme. For more than 7 years, we have used our know-how to develop and constantly improve our Broadcast News Monitoring System. The sustainable business growth makes us proud of our constant and reliable quality due to fully automated 24/7 monitoring, multilingual content management, real-time service and an integrated world-wide coverage. In critical situations, PR professionals will receive real-time alerts for previously defined topics (typically on average 25-30 seconds after the news was mentioned on a radio or TV channel). Furthermore we offer a continuously expanding multimedia archive for analytical insights, like topic intensity over time, daily hits per country or channel, competitive analysis.
We would be very pleased to welcome you to AMEC's International Summit on Measurement, 11-12 June 2014, in person!